I’ve been riding the social media rollercoaster for nearly a decade, and it’s been an emotional (and expensive) ride.
I spend over 800 hours each year marketing on Facebook & Instagram, for myself and my clients (and I’m scared to add to that the time I spend on Youtube, LinkedIn and Snapchat!).
I’ve seen hundreds of rand generating thousands, and I’ve seen hundreds of rand generate nothing.
I’ve worked with people who have sworn off social media after hiring agencies and consultants and not getting the results they wanted (or needed), who are still trying to make it work with traditional offline marketing.
And I’ve seen thousands of changes coming through on Facebook and Instagram that can cause high-performing campaigns to just… stop.
I’ve also worked with entrepreneurs who have never even uploaded a selfie absolutely smash it on social media, and grow wildly profitable businesses by keeping it simple and following the few proven strategies that ALWAYS work.
So, two things I know for sure...
(1) YOU MUST HAVE A SOCIAL MEDIA STRATEGY FOR YOUR BUSINESS IF YOU WANT TO THRIVE ONLINE (& OFFLINE!).
(2) THERE IS A REPEATABLE, SCALABLE AND SIMPLE FACEBOOK ADVERTISING SYSTEM THAT CAN BRING YOU CONSISTENT, HIGH-VALUE CUSTOMERS.